With 27 apps per device, iPhone customers aren’t likely to wander
Just like the purchased .AAC music libraries that kept traditional iPod owners from straying to other MP3 players, the iPhone’s apps are likely to help Apple keep its touch device customers loyal to its products.
Apple announced the Billionth app downloaded this week and at the same time filed with the SEC that it had sold 37 million iPhones and iPod touches together. That means, on average, each device has around 27 downloaded apps. Some people haven’t installed any, while others have maxxed out their iPhone with 144 applications (soon to be 172 with OS3). Most of us are closer to the 27 in the middle.
That is an average two screens of Facebook, Amazon, Skype, NYTimes, WSJ and Google Earth for every iPod touch and iPhone out there.
More importantly, there have been a lot of paid applications that won’t go with users to the next smartphone platform. I say this as I contemplate moving to the Palm Pre or Android platforms next year (mostly just to escape AT&T, who charge way too much for substandard service)…
When the ZuneHD comes out later this year, it won’t likely woo many iPod touch owners who have a gaggle of games, utilities and other apps stuck on Apple’s platform. Conversely, when Apple releases its new touch products later this year, current touch product owners will be able to take their apps with them.
I’m in the same boat. Sort of.
As much as I have always enjoyed and supported Firefox, since I started enjoying the speed and performance of Safari – and it’s always been the best RSS aggregator around – I still keep Firefox in my Dock. I need a couple of those specialized add-ons to make life easier for one of the blogs I edit.
That blog was designed as Firefox-centric, especially a couple of unique add-ons.
Though, using two browsers ain’t as costly as owning two cellphones.