Sony pulls the plug on OLED TV

with 2 comments

$2000 for an 11″ TV set

Sony Corp has pulled the plug in Japan on sales of a next-generation flat TV due to sluggish demand, a setback for a product the company had trumpeted as a sign of its revival as an innovator.

Sony said it had stopped production of ultra-thin TVs using organic light-emitting diode (OLED) technology for Japan, just a little over 2 years since it launched its first set. It plans to keep selling the TVs in overseas markets, a spokesman said…

Apparently, Sony thinks everyone else in the world is too dumb to notice the price vs. utility.

Sony has aimed to become a leader in the technology and positioned the product as crucial in its drive to regain its reputation as an innovator after losing out to Apple Inc in portable music and Nintendo in video games.

“I want this world’s first OLED TV to be the symbol of the revival of Sony’s technological prowess. I want this to be the flag under which we charge forwards to turn the fortunes around,” then president Ryoji Chubachi told a briefing in October 2007…

Sony did not disclose how many OLED TV sets it has sold. DisplaySearch said it estimates worldwide shipments of about 2,000 Sony OLED TVs in 2009.

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Written by Ed Campbell

February 16, 2010 at 6:00 pm

Posted in Business, Geek, Technology

Tagged with , , , ,

2 Responses

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  1. It isn’t the of the state of the art we watch programmes on, it is the crap they put on that has become the problem. Back along it was tubes and valves which offered fun and escapism for a while. Now it is escape from the rubbish they transmit, and still they look for beter faster ways to transmit the crap, in my opinion of course.


    February 17, 2010 at 4:25 am

    • I don’t know how old you are, but TV has been broadcasting crap since day 1. There have been some gems along the way and we’re been introduced to some very good acting, writing, production, and directing. We’ve also seen some terrible, terrible, shows.

      Ideas have been given to the masses. Politicians have debated in front of our faces. Hunger, tragedies, and disasters have come into our living rooms. We’ve seen the first man on the moon, a disgraced President say good-bye, a future King married, and every year on Christmas Eve, warnings of an unidentified object heading south from the North Pole.

      Maybe that is what makes television worthwhile.

      Mr. Fusion

      February 17, 2010 at 7:05 am

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