Murdoch proceeds with PPV online news in the UK
Daylife/Getty Images used by permission
The Times and the Sunday Times are to start charging for content online in June. Users will be charged £1 for a day’s access and £2 for a week’s subscription for access to both papers’ websites.
The News International chief executive, Rebekah Brooks, implied in a statement that its other titles, the Sun and the News of the World, would follow…
The Times and the Sunday Times are the first UK papers to fully charge for digital content. While a daily payment will give users access to both sites, the weekly subscription will also include an e-paper and new applications. Access to the digital services will be included in the seven-day subscriptions of print customers to the Times and the Sunday Times…
In August 2009, Rupert Murdoch announced that he would introduce charges for all his newspapers, saying that News Corp wanted to prevent readers moving to free sites by making its content better and differentiated from other publishers.
He obviously feels he can milk a useful amount of money from online readers who prefer his flavor of conservative balderdash over more traditional flavors. Maybe Flash and sports is enough?
Har.
Well, if you think about it, he does have the perfect demographic, most likely to pay handsomely to be fed misleading and blatantly false information.
Cinaedh
March 27, 2010 at 10:15 am
No other outlet has managed to make PPV work.
Mr. Fusion
March 28, 2010 at 12:54 pm
Murdoch mostly left the Financial Times alone – and only charges for less than a third of info.
OTOH – he’s already gutted the Wall Street Journal.
god
March 28, 2010 at 2:44 pm