Eideard

A public relations company and its owner have been cited for having staff post glowing reviews of game applications for companies it represents at the online iTunes store.

According to the U.S. Federal Trade Commission, Reverb Communications and its owner Tracie Snitker engaged in deceptive advertising by having its employees pose as ordinary consumers when posting the reviews.

“Companies, including public relations firms involved in online marketing need to abide by long-held principles of truth in advertising,” said Mary Engle, director of the FTC’s advertising practices division.

The California-based Reverb Communications represents dozens of major video game companies and developers.

The FTC, however, claims Reverb did not disclose the reviews were written by its staff, nor that they were hired to promote the games and that they often received a percentage of the sales.

That information is relevant to consumers who were using the endorsements as a guide to whether or not to buy the games…

Under a proposed settlement order, Reverb will have to remove any previously posted endorsements that misrepresent the authors as ordinary consumers.

Sleaze ain’t any less relevant when it’s geeks and gamers indulging in the practice.