“The Daily” will be first iPad-only newspaper
Rupert Murdoch, head honcho of the News Corp. and Fox News, is investing $30 million and a staff of about 100 to create and run The Daily, the first newspaper available only on the iPad and other tablet devices, scheduled to roll out early next year…
The New York Times media columnist David Carr explored the prospect: The Daily will still retain some of the more archaic aspects of a print newspaper in that it will be produced into the evening and “printed” in the morning. Updates will come, but not like we’re used to with news websites now.
Even more bizarre: “The Daily will have no inbound links from other sites, and nothing outbound either.”
For the most part, it will produce original content, although Fox Sports will provide some video. Murdoch is bringing some heavy hitters into the new project: The New Yorker music critic Sasha Frere-Jones, ABC News TV producer Steve Alperin and Page Six’s Richard Johnson.
While millions of readers were lost when News Corp. moved The Times of London and The Sunday Times behind a pay wall in July, the Daily can start with a clean slate having never been free. It will have an “easy payment” format…
John Koblin at Women’s Wear Daily reported more details: The Daily will be in beta mode before the new year, around Christmas, and will cost 99 cents for a 7-day week subscription, or $4.25/month. WWD also reports that the newspaper will go beyond the iPad to other tablet devices beginning in 2011, so they won’t be missing those growing number of Android consumers…
Sounds like Rupert has actually been paying attention to Steve Jobs. His primo criticism of all the business models attempted for print media spin-offs has been what newspaper types think they can sharge for unlimited access to their product.
Maybe Murdoch has it right? Unless he screws up content like his TV Faux News.
The latest rumor, btw, has a debut press event sked for 9 December – headlining both Steve Jobs and Rupert Murdoch. Will Rupert wear a black mock turtleneck? Sure as hell Jobs ain’t wearing a suit and tie.