Eideard

Mac users are more politically liberal, more urban, younger and more educated than their PC-using counterparts, according to a new survey by affinity aggregator Hunch.

The results of a survey of 388,315 Hunch users posted Friday in Hunch’s visually arresting style identified 52 percent of respondents as self-described PC people, 25 percent as users of Apple’s Macintosh computers and 23 percent as neither. Hunch cross-referenced those results with dozens of other questions it asks users to answer.

The details of the findings seem to fall along the lines that many people would have had a, well, hunch about in the first place. Mac users are chic, design-oriented and like hummus and San Pelligrino. PC users get around in jeans and chase down patty melts with Pepsi or Orange Crush…

Among the more provocative findings:

► 58 percent of Mac people are “liberal,” as compared to 38 percent of PC people
► 67 percent of Mac people have completed a four-year college degree or higher, as compared to just 54 percent of PC people
► 52 percent of Mac people live in a city, while PC people are 18 percent more likely than Mac people to live in the suburbs and 21 percent live in rural areas
► Mac people throw a lot more parties than PC people
► Mac people are more confident about their verbal abilities but less confident about their math abilities than PC people
► Mac people are more likely to see random people as “similar,” whereas PC people are more likely to see them as “different”.

There are dozens of articles spinning the Hunch data. I admit I chose this one just for the headline – to bust the chops of the few family members who haven’t yet left the Wonderful World of Windows.

Here’s the original study.