NOT on the way to deliver newspapers for Rupert
T-Mobile is considering joining Ford by pulling its advertising in News of the World following Monday’s allegations that the newspaper hacked Milly Dowler’s phone after she went missing.
A T-Mobile spokesman told the Telegraph: “We’re currently reviewing our advertising position with News of the World, following the recent allegations, and await the outcome of the ongoing police investigation.”
It is also understood that Currys and PC World are reviewing their options.
On Tuesday afternoon, it emerged that car manufacturer Ford has pulled its advertising in the News of the World. They…said in a statement: “Ford is a company which cares about the standards of behaviour of its own people and those it deals with externally. We are awaiting an outcome from the News of the World investigation and expect a speedy and decisive response. Pending this response we will be using alternative media within and outside News International Group instead of placing Ford advertising in the News of the World…”
A spokesperson from Halifax bank told the Telegraph on Tuesday they would be “reviewing and considering their options with regards to future advertising” in the News of the World, following Npower and Ford’s decision to consider places ads in the Sunday tabloid…
Twitter and Facebook were from Monday busy with users urging advertisers to boycott the News of the World. Many threatened specific companies that they would withdraw their custom unless those companies dissasociated themselves from the newspaper. There was also a Facebook page campaigning for a boycott.
Murdoch’s tradition of opportunism, sleaze and sensationalism — as a substitute for journalism — appears to be reaching a potential qualitative change among advertisers. Who do you want your brand to be associated with, after all? Reputable journalists, hard copy or online? Or creeps who hack into a kidnapped girl’s cellphone hoping for an extra special headline?
Face it. The only aspect of “ethics” that can impress a thug like Murdoch is a reduction in profits.