Eideard

The world’s biggest food group Nestle has launched an online program inviting pet owners to team up with their furry friends to lose weight.

Nestle’s pet and people weight management units Purina and Jenny Craig worked together on “Project: Pet Slim Down,” an online program available in the United States…Pet owners who sign up can obtain tips for exercising with their pet, record exercise taken, track weight loss and share photos with other users…

On the website, users can follow five overweight cats and three dogs on their weight-loss journey via small movies and before-and-after pictures…

“The obesity epidemic is not limited to people,” said Lisa Talamini, Vice President of research and program innovation at Jenny Craig…”Two thirds of adults in the US are overweight or obese, and more than half of all pets in the country are also battling the bulge,” she said…

Nestle’s U.S.-based pet food company Purina makes a range of veterinary diet products for cats and dogs with health problems, while its Jenny Craig brand offers human customers in North America, Oceania, France and Britain a personalized program for weight loss.

Always heartwarming to see a global corporation “stick to the knitting“.