Eideard

Uncommon talent illustrates the commonplace

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Rio Rancho High School (Rio Rancho, NM) earned serious bragging rights after claiming top prize…at the Vans Custom Culture Art & Design Showcase at the Long Beach Museum of Art. The four shoes chosen from Rio Rancho High School came from a pool of over 900 participating highschools, with designs spanning four categories: art, music, action sports, and local attitude. The students earned their school $50,000 towards its art programs, in addition to an additional $5,000 for creating shoes that best embodied their “local attitude…”

The five national finalists were chosen by more than 100,000 votes place through online voting: Big Bear High School (Big Bear, CA), Mountain View High School (Meridian, ID), Watkins Glen High School (Watkins Glen, NY), Rio Rancho High School (Rio Rancho, NM) and Eastern High School (Louisville, KY)…

Earlier this year, each of the nearly 900 participating high schools were sent four pairs of Vans shoes as a blank canvas to design their creations. Each shoe was to represent one of four themes: Action Sports, Music, Art and Local Flavor. Schools then submitted photo entries via the Vans Custom Culture website with global voting eventually whittling the entries down to the “Final Five” showed their work at the Long Beach Museum of Art.

Kudos to the kids in Rio Rancho. This is the 2nd time they’ve won big for their high school art program.

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Written by Ed Campbell

May 31, 2012 at 10:00 pm

One Response

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  1. Those are some seriously cool shoes they designed.


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