Posts Tagged ‘billboard’
Hospital billboard is removed for offending nutballs with “OMG”

Akron Children’s Hospital has opted to drop “OMG” from future advertising after a few complaints over its new billboard in the Montrose shopping area.
The billboard reads “OMG! There’s an Akron Children’s ER in Montrose!” and looks down upon the busy intersection of Route 18 and Cleveland-Massillon Road.
Blogger Cindy Orley felt the sign was a slam against God and began writing about it last week. She and her father, a local minister, voiced concerns to Children’s Hospital.
Hospital leaders say they meant no disrespect and received few complaints but, nevertheless, they will drop OMG from future advertisements.
I wouldn’t expect a typical hospital administrator to have more backbone than a marshmallow – or Akron, Ohio to be the center for sophisticated communications; but, rolling over and playing dead for offending some local religious nutball should be disgusting to the remainder of thoughtful adults in the region.
You are out there aren’t you?
Having trouble making your mortgage payment? Try this.

We’re looking for houses to paint. In fact, paint is an understatement. We’re looking for homes to turn into billboards. In exchange, we’ll pay your mortgage every month for as long as your house remains painted
Here are a few things we’re looking for. You must own your home. It cannot be rented or leased. We’ll paint the entire outside of the house, minus the roof, the windows and any awnings. Painting will take approximately 3 – 5 days. Your house must remain painted for at least three months and may be extended up to a year. If, for any reason, you decide to cancel after three months or if we cancel the agreement with you, we’ll repaint your house back to the original colors.
If you’re prepared for the bright colors and stares from neighbors just complete the submission form below. We review every submission. If your home meets our criteria, an Adzookie team member will contact you.
I thought about this for a couple of minutes. Our house wouldn’t work for these folks. It doesn’t face the right way – not enough exposure. But, at the front of our compound we have a three-car garage. Three reasonably flat steel doors facing the road. Might work out, eh?
… My wife would kill me.
3-way confrontation coming up in Oklahoma City

Christian respect for freedom of speech
Daylife/AP Photo used by permission
Atheists in Oklahoma City have erected a billboard seeking fellow non-believers, and Satanists have scheduled a conference in a city-owned building, drawing criticism from ministers in a state where more than eight out of 10 people say they are Christians…
Nick Singer, the coordinator of a local atheists’ group called “Coalition of Reason,” recently received $5,250 from its national counterpart to erect the billboard along Interstate 44 near the Oklahoma State Fair, which opens Wednesday. Its message reads, “Don’t believe in God? Join the club…”
Legislators pray in their chambers, led by a “minister of the day,” usually Christian. The Oklahoma City Thunder is one of the few NBA teams to begin each contest after a non-denominational prayer delivered by a minister on the public address system…
Yes. I think we all can agree that Oklahoma is a bastion of bible belt True Believers. Superstition overrules just about everything but the sunrise.
The Satanists, calling themselves the Church of the IV Majesties, have reserved a room at the Oklahoma City Civic Center for a “blasphemy ritual,” said James Hale, a founding member.
“I guess you could say we’re poking a dog with a stick. That’s the point of Satanism — to question all things,” Hale said.
Singer, from the atheists’ group, said his group has no connection to the Satanists.
“As far as Satan goes, we don’t believe in him either,” he said.
If you ask who might present a danger to the public order, whose hatred and fear might surpass any understanding of constitutional freedoms, the answer is clear.
“It’s not the people who don’t believe in God that worry me,” said Robin Meyers, senior minister at Mayflower Congregational Church…”It’s some of the people who do.
“Fundamentalism is the enemy worldwide, no matter what the strain.”
Oklahoma already bears national witness to the death and destruction that reactionary True Believers can bring to the innocent. The question of dissent – even on the side of reason and science – means little to those who think they are the sword-carriers for a wrathful god.
Electronic digital billboards – exclusively

One of the biggest and glitziest shopping malls in Europe opened last week in London, in a test of British consumers’ ability to keep spending during a steep economic downturn. The shopping center, Westfield London, is also shaping up as a vast experiment in making over the humble billboard.
CBS Outdoor, a division of the CBS media conglomerate, has installed more than 100 digital advertising screens at Westfield, including a giant one covering 60 square meters, or 646 square feet.
While electronic ad displays have been placed in other shopping centers and widely installed in airports and urban transport systems, Westfield London is one of the first developments with such a large concentration of digital billboards; nondigital advertising has been banished from the site. To make them blend in with chic Westfield shops like Louis Vuitton and Tiffany, the screens are housed in sleek pods made of Corian.
The screens allow advertisers to display still images, as with posters, but also let them show television-style video ads. That means the billboard operator can charge a premium for the space, as well as accommodating more advertisers than with a traditional billboard.
Interesting stuff. No doubt the style would be a hit upscale or downscale. Selling the package to retailers, I’d want to maintain the upscale exclusivity, the feel, the promise.
I wonder if my wife would let me put one of those 60 square meter screens in the courtyard?
Obama’s XBox 360 viral marketing

This is either a brilliant Photoshop job, some canny viral political campaigning, or both: An Xbox 360 gamer playing Burnout Paradise spotted an Obama campaign billboard with a “Paid for by Obama for President” caption as he whizzed by in his turbocharged sports car, Game Politics is reporting. The site was unable to confirm the ad’s authenticity with Burnout publisher Electronic Arts; I’ve left messages with both EA and the Obama campaign and will update this post if we get confirmation either way.
Its veracity aside, the virtual billboard raises an interesting question: Are political ads in video games a good idea? In terms of eyeballs, I’d have to say yes. Roughly one-third of American households own an Xbox 360, Sony PS3 or Nintendo Wii. In terms of effectiveness, Brandweek recently detailed a survey undertaken by its fellow Nielsen Games division in which 11 percent of gamers said they bought a brand after seeing it advertised in a game.
Of course, buying a brand of shoes or soda is a totally different prospect than buying a politician’s brand in the polling booth. And young voters — the kind most likely to notice an in-game ad — are also the least likely to show up on Election Day.
At the very least, however, several gamer sites are now excitedly talking about the Obama billboard, which translates into some level of viral messaging success. It’s certainly a better idea than John McCain’s Pork Invaders, a knock-off of a video game that was popular when Sen. McCain was already in his 40s.
Progressive geeks rule!




