Eideard

Analysis of viewing figures shows peak demand for FilmOn’s “naughty movies” was around 11AM on Sunday.

By contrast, internet analysts Hitwise found that usage of video sites peaked on Sundays but more traditional adult sites experienced a dip.

Sundays, it said, was the top day for visits to internet shopping and social networking sites.

Explaining the film viewing data, Alki David, founder of FilmOn, said: “The data applies to both men and women and it certainly poses the question about what has happened to the traditional ‘day of rest’ in Great Britain.”

Different genres of downloaded videos peaked on different days; “family viewing” films experienced a peak on Wednesdays, while sport-related titles showed a Saturday spike in sales.

This chimes with Hitwise’s figures across all sport-related sites, which have a pronounced peak on Saturdays around 50% higher than any other day of the week. This, according to Hitwise research director Robin Goad, is likely driven by football fans.

I think the wife and kids have gone to church or to visit gran – and dad’s left home alone “to catch up with what’s on the Web”.