Posts Tagged ‘product’
Ohio Congresswoman Betty Sutton has introduced a new bill to provide a voucher of up to $5,000 in exchange for your clunker. To be eligible for the voucher, car buyers would have to purchase a new vehicle that is more fuel efficient than the car or truck it replaces. The trade-in also needs to be at least eight years old, while the replacement vehicle needs to sticker for less than $35,000.
The bill will include purchases of both foreign and domestic autos, but there is an incentive to buy vehicles assembled in North America. If the bill passes, foreign-made vehicles will receive a voucher of $4,000, while North American-made vehicles will be eligible for the entire $5,000.
Sutton is hailing her bill as a win for all, saying the legislation will “help consumers, stimulate our economy, improve our environment, reduce our dependence on foreign oil, and help our domestic auto and related industries.”
Of course, what I’d like to buy isn’t offered in the United States. Maybe in Mexico or Canada? But, someone would be bound to fink on me if I crossed back over the border with one.
I’d consider a mid-size pickup to replace Ruff Boy. But, only if I could get one with a nice little turbo-diesel.
Name-brand products make regular appearances on television shows, where they are typically written into a drama, comedy or reality program. “American Idol” viewers, for example, have come to expect to see a Coke cup in front of a judge on the show, Simon Cowell, as he berates contestants.
But TV news?
In recent weeks, anchors on the Fox affiliate in Las Vegas, KVVU, sit with cups of McDonald’s iced coffee on their desks during the news-and-lifestyle portion of their morning show. The anchors rarely touch the cups.
Executives at the station, one of 12 owned by the media company Meredith, say the six-month promotion is meant to shore up advertising revenue and, as they told the news staff, will not influence content.
The arrangement does raise questions about potential conflicts between the intended message and news content. The ad agency that arranged the promotion said the coffee cups would most likely be whisked away if KVVU chooses to report a negative story about McDonald’s.
Neither the agency nor KVVU would reveal the price of the six-month deal.
What a society we live in. Everything you can think of is reduced to its commercial value.