Posts Tagged ‘Ray Hammond’
Chip maker Intel has commissioned leading science fiction authors to pen short stories that imagine future uses for the firm’s technology. The collection, called “The Tomorrow Project”, aims to capture the public’s imagination regarding the company’s current research.
The anthology has been made available online as a free download.
The Tomorrow Project is led by Intel futurist Brian David Johnson, who regards the scheme as an important way to assess future technology trends.
“When we design chips to go into your television, your computers, your phones – we need to do it about five or ten years in advance. We need to have an understanding of what people will want to do with those devices,” said Mr Johnson.
“What science fiction does is give us a way to think about the implications of the technologies that we’re building, for the people who will actually be using them.”
The concept is called “future casting” – and aims to drive future technology uses, rather than simply responding to market forces…
The initiative suggests a cultural shift by the chip giant, which has had to adjust to sharp changes in the consumer tech landscape.
In previous decades, Intel was able to drive progress and profits through steady increments in processor speed. Yet in a post-PC world, firms like Apple have successfully used lifestyle innovations to frame future market appetites.
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