Doritos makes history, taking the UK’s first step in communicating with aliens as they broadcast the first ever advert directed towards potential extra terrestrial life. The University of Leicester has played a key part in the success of the project.
The transmission is being undertaken as part of the Doritos Broadcast Project, which invited the UK public to create a 30 second video clip that could be beamed out to the universe offering a snap shot of life on earth to anyone ‘out there’.
Some 61% of the UK public believe this is just the start of communication with ET life and that we will enter into regular communication with an alien species at some stage in the future.
The winning space-ad entitled ‘Tribe’ was voted for by the British public and directed by 25-year-old Matt Bowron. It will officially be entered into the Guinness Book of Records and will be aired on the more conventional medium of television on Sunday 15th June on ITV at 7.44pm in the ad break of the final Group B game of Euro 2008.
Will space aliens appreciate the nutritional function of Doritos?