Cynicism may now represent one of the greatest threats to democracy, according to a research project at the London School of Economics.
Findings indicate that people are more cynical about politics than anything else, and that cynicism is a more important factor than distrust when it comes to whether people vote. Those who think politicians are liars will probably continue to vote, whereas those who are contemptuous of them are less likely to do so.
But what if politicians could measure the impact that their buzz words were having on the cynicism levels of different groups? The Syntony Research Team at the LSE is trying to develop a ‘Cyndex’ – a cynicism index. It would measure the emotional responses of cynics according to their age, race, religion, gender and socio-economic backgrounds – from mild frustration to violent anger.
All the evidence shows people are getting more cynical with the messages we get from government, from businesses, from the media,’ said Charles Liasides of Syntony…
The team is planning a nationwide sample to create the Cyndex, which it intends to develop commercially. ‘We believe it will be valuable for all communicators to help them be more credible with the public,’ said Liasides.
More likely, it will teach our politicians and corporate leaders how to be more effective liars.
Is that cynical enough?