When it comes to green products, people are interested but skeptical.
Buyers these days may not be as swayed by the green attributes of a product as they are by price. But at CES, green was everywhere. It was part of the stock press conference script to start off with comments on the dismal economy, plow on to product announcements and end with a message about environmental initiatives.
Some companies found a natural way to integrate green messages with economic ones: Introduce products that consume less energy. Samsung, which practices what it preaches by …
… automatically turning off the lights in its Korean offices during the lunch hour, introduced at CES a line of LED televisions that consume 40% less power than LCD TVs. Panasonic showed a Blu-ray player that uses 50% less power than its previous model. And Hewlett-Packard is introducing printers that switch on only when a print job is sent. The average printer is actively printing for just 15 minutes a day but is usually not turned off, gobbling up energy. HP’s next-generation printers will turn themselves off after sitting idle for a few minutes…
With consumers being more budget conscious, however, the better pitch for now may be the fringe benefits. Samsung’s LED TV, for example, sucks up less power, but the LED lighting creates a brighter screen than LCD TVs for a better contrast ratio that makes images appear more vivid. Said John Godfrey, Samsung’s vice president of government affairs, “We call it the TV that lets you have your cake and eat it too.”
It’s just a matter of coming full circle for me. Growing up in a factory town through World War 2, being frugal was a necessity and a social positive. Now, it’s a useful trait – a progressive attitude unless you’re proud, somehow, of wasting money.
All our geek goodies, entertainment center, computerized home office, are fed through UPS/surge protectors. When I go to bed at night they all are turned off.
To the know-nothings who lost the recent election and more – in their narrow minds, being Green makes you the new Black, as well.