Apple conference booked in record time – 2nd year in a row!

Daylife/Getty Images used by permission

Apple says that WWDC 2009 has completely sold out, marking the second time in as many years that its annual developers conference will fill to capacity as programmers descend on San Francisco to hear the latest on Mac and iPhone software development.

This year’s conference sold out in a little over four weeks, nearly twice as fast as last year’s event, which was the first time in the show’s history that Apple was forced to halt the registration process.

WWDC has grown dramatically in recent years, prompting Apple to move the event from the original underground Moscone Center into the modern new Moscone West building. In 2007, Apple set a record for WWDC attendance with 5,000 developers from around the world. This year’s conference will see even more attendees…

The Cupertino-based company is expected to use its opening keynote at this year’s conference to show off a feature complete version of Mac OS X 10.6 Snow Leopard. It’s also a likely stage for the electronics maker to take the wraps off its third-generation iPhone hardware, a move which would mirror that of years past.

With my background in sales, I look at news like this very differently from pundits who only count their analysis in fanboys or anti-fanboys. Essentially, this still is a conference for developers. There are dozens of workshops training and educating those who develop for – or support – the OS X platforms.

So, what this tells me about is opportunities to make a living, build a business. There will always be a tiny and tidy corner for naysayers to gather, point fingers and declaim about Apple’s lack of religious purity. Meanwhile, the fracking company not only makes money – they make it easier than most to make money on your own.

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