Apple has taken the bait and replied to Microsoft’s “Laptop Hunter” ads. The Latest Get a Mac spot, called “Elimination”, spoofs the MS campaign which searches out cheap PCs which superficially look like they have the same specs as a particular Mac. As ever, the Apple ad comes down to viruses, and — as ever — John Hodgman’s PC is hilarious.
The claims of both sides’ advertisements are bending the truth somewhat, but that’s really not the point here. For the observer, watching the two sides virtually bitch-slapping each other is tremendous entertainment.
My take is the humor. My favorite kind of advertising. Apple wins this one hands down.