Waitrose, which prides itself more on its “quality food, honestly priced” than staring down rightwing attack dogs, has become the latest firm to pull its ads from Fox News after presenter Glenn Beck’s remarks about the US president….
Beck’s outbursts prompted dozens of companies – among them Wal-Mart, Best Buy and Travelocity – to withdraw their adverts from his show for fear that their businesses might become tainted by association.
Now Waitrose, which advertises on the channel carried by Sky in Britain, has followed suit after customers complained about the Glenn Beck Show.
An angry Waitrose shopper who emailed the chain to express his distaste over its decision “to be associated with this particular form of rightwing cant” received an apology last week.
“We take the placement of our ads in individual programmes very seriously, ensuring the content of these programmes is deemed appropriate for a brand with our values,” said a customer services spokesman. “Since being notified of our presence within the Glenn Beck programme, we have withdrawn all Waitrose advertising from the Fox News channel with immediate effect and for all future TV advertising campaigns.”
It’s called voting with your wallet, folks.
You boycott idiot TV Talking Heads with the press of a button on your remote. Cumulative emails encourage sponsors to do the same.