Computer giant Apple will open its first French store beneath the Louvre museum on Saturday…
Apple’s French expansion will take place against an uncertain economic background, with consumer spending in France still volatile and supported by government measures such as the car scrappage scheme.
But spending on must-have gadgets such as the Apple iPhone has proven robust. France Telecom has sold 1.3 million iPhones between November 2007 and September 2009, while new entrants SFR and Bouygues Telecom have sold around 200,000 iPhones since France Telecom lost exclusivity in spring.
“We are highly confident in the French consumer,” Apple’s head of retail, Ron Johnson, told Reuters at an event in Paris to launch the store.
Microsoft opened a Cafe a few weeks earlier. They sell snacks and drinks and you can try Windows 7 – but they don’t actually offer any hardware or software for sale.