Samsung expands smartphone array

Samsung, the world’s second largest phone maker globally after Nokia, has announced Bada as its own new smartphone platform which it hopes to use to gain entry into the sophisticated phone market.

Samsung’s Bada, the Korean word for “ocean,” is reportedly built on top of Linux and is expected to be released with an open SDK next month, with the first Bada phones to be introduced early next year. Unlike Symbian or Android, Samsung appears to be developing its new mobile platform and software market solely for the benefit of its own phones, much like RIM, Apple, and Palm.

So, if Samsung expands their tie-in with Microsoft and does a special search engine for this smartphone it will be: Bada-Bing!

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