Apple Store opens in Shanghai


Daylife/Reuters Pictures used by permission

Apple has opened a new retail store in the Lujiazui district of Shanghai, its second such outlet in China

The huge store, set in Shanghai’s wealthy financial district, will sell Chinese gadget fans the latest Apple devices, including iPods, iPhones and iPads.

The Shanghai Apple Store rubs shoulders with a number of other luxury retail brands, including Gucci and Louis Vuitton.

It stands in the shadows of Shanghai’s famous Oriental Pearl Tower, and itself boasts a 40ft high cylindrical installation that houses a glowing Apple logo, and is reminiscent of the famous “glass cube” outside the Apple Store in New York’s Fifth Avenue…

“We are thrilled to open the first of many new stores in China in this incredible location,” said Ron Johnson, Apple’s senior vice president of retail, and the mastermind behind Apple’s retail success.

The Shanghai shop is the first of around 25 retail stores that Apple is planning to open across China over the next two years. The company opened its first retail store in Beijing in 2008, just before the Olympic games.

The first 5,000 visitors to the store will receive a commemorative T-shirt to mark the opening. The T-shirt boasts the Apple logo, and a new slogan: “Designed in California, made for China.”

It’s a play on Apple’s traditional product credit of: “Designed in California, made in China.”

Hasn’t been that many years since the first house I worked on that used load-bearing glass for part of its structure. Apple’s store designers and architects have taken the concept to new levels.

I wonder who’s making the glass panels? PPG made the segments for that house I worked on – trucked in on a flatbed trailer all the way from Pittsburgh to Santa Fe.

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