Barnes & Noble customers are about to see a lot more of the Nook.
In September, the chain will begin an aggressive promotion of its Nook e-readers by building 1,000-square-foot boutiques in all of its stores, with sample Nooks, demonstration tables, video screens and employees who will give customers advice and operating instructions.
By devoting more floor space to promoting the Nook, Barnes & Noble is playing up what it calls a crucial advantage over Amazon in the e-reader war: its 720 bricks-and-mortar stores, where customers can test out the device before they commit to buying it.
“I think that’s everything,” William Lynch, chief executive of Barnes & Noble, said in an interview. “American consumers want to try and hold gadgets before they purchase them.”
Barnes & Noble has already installed small counters in its stores where customers can test out the Nook. The new display space would be much larger, and it would be located next to each store’s cafe, to encourage customers to stop by the Nook space, coffee or tea in hand. It would also sell more than 100 accessories for the Nook, like padded covers designed by Kate Spade and Jonathan Adler.
While in the store, Barnes & Noble customers can read entire e-books free, just as they can with print books.
My wife thought I was practicing walrus noises while sorting the headline for this post. How many ways can you use “nook-nook”.