Times/Sunday Times online – paywall drives away 87% of readers!

More than 100,000 people have paid to go behind the Times and Sunday Times’ new online paywalls but visits to their websites have fallen by about 87%.

Times Online was registering about 21 million unique users a month to its front page earlier this year but the figure fell to 2.7 million last month…

Times editor James Harding said the papers were “hugely encouraged“…

The subscription figures have been eagerly awaited by publishers and advertisers since the two papers went behind an online paywall four months ago…

BBC media correspondent Torin Douglas said many people in the industry had been sceptical about the paywall move, and that there would be intense analysis and debate over the significance of the figures…

The interviews with Rupert Murdoch flunkies toe the party line, e.g., anything for “free” is economic suicide. Someone really must explain that to Google or, say, Saatchi & Co..

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