Move over Chile, Brazil has the world’s largest Lego tower.

Standing at 31.19 meters the tower in the city of Sao Paulo breaks the previous record set in Santiago, Chile, in 2008 by 25 centimeters, according to Lego’s Brazilian website.

Lego sent designers from Denmark to build the tower, which was completed Saturday in a shopping center parking lot after four days of construction.

Brazilian soccer great Cafu attached the last piece of the colorful tower.

According to Lego, the first such structure was built in London in 1988 and stood just a little over 15 meters (49.21 feet) tall.

OK, we know it’s a publicity stunt for the upcoming World Cup and the Olympics. But, it ain’t a bad way to waste some time.