Inventor of Doritos to be buried with ceremonial snack chips


 
The man credited with creating Doritos will be buried along with some of his beloved snack chips…

Arch West died September 20 of natural causes at a Dallas hospital. He was 97. His remains were cremated, and the family plans to bury the urn inside a burial box at a local cemetery on Saturday.

The family requested that friends and relatives who attend the graveside service be allowed to toss Doritos around the box as a tribute.

“He would think it is hilarious,” said his daughter Jana Hacker, a resident of the Dallas area. “The cemetery does not mind because they are biodegradable…”

West, a marketing executive for the Frito-Lay, as eager to produce a salty snack chip after sampling a crunchy, “tortilla-type chip” at the roadside stand while on vacation in Southern California in the early 1960s, Hacker said.

“The company didn’t really like the idea, but Dad managed to direct some (research and development) money into the project,” Hacker said.

The rest is crunchy, tangy history

Global sales of Doritos were about $5 billion in 2010, Gonzalez said…

Rock on, Arch!

And he maintains the tongue-in-cheek tradition of folks like Fredric Baur the inventor of Pringles. When he died in 2008 at 89, his family honored his wishes by placing his ashes in a Pringles can before burying them…

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