The message seemed innocuous enough, coming as it did from the federal agency tasked with promoting sustainable agriculture and dietary health: “One simple way to reduce your environmental impact while dining at our cafeterias,” read a United States Department of Agriculture interoffice newsletter published on its Web site this week, “is to participate in the ‘Meatless Monday’ initiative.”
Thousands of corporate cafeterias, restaurants and schools have embraced the idea of skipping meat on Mondays in favor of vegetarian options, an initiative of the nonprofit Monday Campaign Inc. and the Johns Hopkins School of Public Health.
But by Tuesday afternoon, amid outraged Twitter messages by livestock producers and at least one member of Congress, the agency’s “Greening Headquarters Update” had been removed. “U.S.D.A. does not endorse Meatless Monday,” a spokeswoman said in a statement. The newsletter, which covered topics like the installation of energy-efficient lights on the Ag Promenade and recycling goals, “was posted without proper clearance,” the statement said.
Among those who objected to the Agriculture Department’s apparent plug for vegetables was Representative Steve King, Republican of Iowa, who tweeted: blah, blah, blah!
A spokesman for the National Cattlemen’s Beef Association said: blah, blah, blah..!
Peggy Neu, the president of the Monday Campaigns, said she had not been consulted about the renegade endorsement of the campaign or the department’s subsequent repudiation of it…“…from our perspective it would be a terrific thing if they signed on,” Ms. Neu said. “Or, I guess I should say, ‘would have been.’ ”
Given that the bureaucrat cowards who ran to hide from the wrath of cow growers are supposed to represent all of American agriculture, I guess we have the whole range of animal excreta to choose from characterizing the lobbyists, government officials, politicians involved – from chickenshit to bull crap.