Tokyo Auto Show surprise — Yamaha to produce Motiv City Cars

Yamaha Motor Corporation moved into the automotive business this afternoon in one of the shock announcements of the Tokyo Motor Show. Yamaha’s partner in the four-wheeled endeavor is none other than Gordon Murray Design.

The new four-wheeled Yamaha Motiv range of four-wheelers will be very similar to Gordon Murray’s much-vaunted T.25 and T.27 City Car designs, and the two-seater Motiv will, if it goes into production, include a range of bodies, and a range of engines, including a 25 kW electric vehicle, and a one liter, three-cylinder engine likely to produce well over 100 bhp.

With Murray finding a major manufacturer to adopt his very clever iStream production process, the stage is set for Yamaha to create a range of very affordable and high-performance micro vehicles, and for Murray’s ingenious designs to finally go mainstream. Indeed, it looks like an ideal marriage, and one which will produce a genuine competitor to the smart fortwo…

Murray…created his own design consultancy just a few short years ago, and the first announced project was the City Car, a project which demonstrates the same genius as his racing and supercars.

Now he has found a relationship with Yamaha, a company which lists among its brand values the magic ingredient of loyalty, this could just be one of those magical matches where synergy prevails and an individual of outstanding talent finally finds an ideal match.

Yamaha cherishes “drivability” and it clearly wishes to make cars with the same delightful usability characteristics as its motorcycles. In Murray, Yamaha may have found the ideal partner to move into the automotive business with.

RTFA for lots of details – including Murray’s stellar career with McLaren. I hope folks aren’t too surprised by Yamaha’s 4-wheel capabilities. I used to fly low on the way into Moab against another road warrior who had one of the Ford Taurus SHO’s with an overhead cam V8 specially built for the car by Yamaha.

Utah staties got him twice doing over 150mph. 🙂

One thought on “Tokyo Auto Show surprise — Yamaha to produce Motiv City Cars

  1. moss says:

    Obviously smart enough to go for a foot or so longer than the Euro Smart. Room for groceries, stuff you’re bringing home from errands.

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