As part of Cadbury’s “Joyville” campaign, UK based creative technology firm, Hirsch & Mann, was approached by PR company Golin Harris to develop a set of interactive jackets that respond and change as a user eats one of two Cadbury chocolate bars.
Powered by embedded Raspberry Pi and Arduino controllers, the two jackets also pack Bespoke DMX LED system and tape, a bespoke Arduino shield, CMU Cam and Raspberry Pi Camera, CO2 Inflators, CNC embroidering and a 4.0 amp hour 18 V battery pack.
When the wearer’s hands are raised to their mouth, flex sensors in the arms trigger the inbuilt cameras that detect whether they are holding a Cadbury + Daim bar or a Cadbury + Oreo dairy bar. Once one of these chocolate bars has been detected, LED lights sewn around the heart area and in the cuffs start to flash.
To draw further attention to the individual’s chocolate-induced joyous state, servos in the hem of the jacket lift the bottom of the jacket to reveal a purple lining fitted with pulsing heart shaped LEDs. Following the coat-lift, hidden micro-controllers activate motorized hinges in the shoulder tabs that open up accordion style and start flapping about.
And if pulsing cuffs and rising hems weren’t enough, an sunburst in Cadbury’s signature purple, inflates from underneath the collar to frame the wearer’s head. During this entire show, speakers hidden in the jacket play music synced to the transformation. Upon reaching a crescendo point, a hidden confetti gun in the now flared out, inflatable hood is triggered, shooting confetti everywhere.
Now, I wonder if I can convince TRADER JOE’S to produce a version of this for customers like me. I buy a stash of their 72% Cacao Dark Chocolate to get me through the week – every week.
I wouldn’t mind wearing a happy dark chocolate Trader Joe’s Joy Jacket whilst munching in the living room of an evening. They can leave off the confetti gun.