Rightwing radio blows up over Coke Super Bowl ad

Conservative talk radio is criticizing a Coca-Cola Super Bowl ad that featured multiple languages, with Rush Limbaugh joking it might be a ploy from Republican leaders on immigration reform.

Radio hosts were reacting Monday to Sunday’s ad from Coke, in which several voices sing “America the Beautiful” in multiple languages, as faces of people of different cultures are shown. The ad has been both praised as a display of multiculturalism and slammed as divisive as immigration reform remains a controversial political hot topic.

…popular conservative radio voice, Glenn Beck…criticized the ad, calling it divisive and politicized amid the immigration debate. On his show Monday, Beck said he got a tweet from a viewer asking what he thought of the spot.

“I said, ‘Why? You need that to divide us politically?’ Because that’s all this ad is,” Beck said. “It’s an in your face — and if you don’t like, if you’re offended by it, then you’re a racist. If you do like it, well then you’re for immigration, that’s what it is. You’re for progress…”

Beck got it right – even if by accident, even though he stands against anything that smacks of progress.

Thanks, Coke, for reminding me why I hold what passes for conservatism in America, nowadays – in such contempt. The Republican Party has become the mouthpiece for racism and bigotry that Dixiecrats of old only dreamt of becoming.

They should stuff their ears with whatever fecal matter is handy. Plug them with rubber stoppers carved from the gaskets reserved from Auschwitz. And die of the several plagues resulting from lives lived as obedient fascist clones.

Americans will continue to sing.

3 thoughts on “Rightwing radio blows up over Coke Super Bowl ad

  1. R. Lehman says:

    If it bothers the idiots don’t support Coke…I’ll drink Coke over Pepsi all the time…not because I like but it bothers GOP!

  2. Medium is the message says:

    ALBUQUERQUE (KRQE http://krqe.com/2014/02/03/nm-girl-sings-in-super-bowl-ad/) – Two of the biggest ads featured in Sunday’s Super Bowl have quite the New Mexico connection, including one that’s stirred up controversy online for its version of “America the Beautiful.”

    …one of those voices (singing America the Beautiful”) came from Albuquerque. Native American Christy Bird, 16, attends Del Norte High School. She was asked to sing a portion of the song in Keres, her family’s native language.

    “Translating the lyrics of ‘America the Beautiful’ was difficult because Keres is not a written language,” Bird said. “So we had to go back to our elders to help us translate.”

    Her voice was recorded in New York. She is also featured in the commercial, blowing cornmeal into the air. That portion was shot in New Mexico.

    And so was a Chevy commercial. The Chevy ad supporting cancer survivors showed the high desert surroundings and breath-taking sunrise in the village of Galisteo, N.M., located south of Santa Fe.

    The “road to recovery” in the commercial was actually Highway 41 (see http://www.youtube.com/watch?v=7vhMpXMPvdU)

    A New Mexico restaurant was also featured in a part of the Coca-Cola ad you didn’t see during the big game. The ad that aired during the Super Bowl was a 60-second spot.

    However, there is a 90-second version that’s supposed to hit the airways Friday. It shows Española’s Stop and Eat. The restaurant opened in 1967.

    “The location manager remembered Stop and Eat when she was living up in Albuquerque,” Martinez said. “So when they asked her for a location she remembered … that’s what she picked.”

    The commercial is already on YouTube. It has more than 90,000 views. (see http://www.youtube.com/watch?v=ilxRtxqYWt0)

  3. Doug Daniel says:

    What kind of twisted brain sees this as “divisive”? Oh, the sort that is running scared about “outsiders” coming in and ruining their alleged white “paradise”.

    Hot flash, bean-bags– we’ve always been diverse. And it’s about time we celebrated that.

    BTW, Beck, however well done, it’s a freaking commercial– and you just enhanced its visibility. A win for Coke, a 15 yard penalty for Beck. Boo-yah….

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