Early days at Apple
“Steve [Jobs] was the most remarkably focused person I ever met in my life,” Apple’s senior vice president of design Jonathan Ive told Vanity Fair editor Graydon Carter during the closing event of Vanity Fair’s New Establishment Summit in San Francisco.
“The thing with focus is that it’s not this thing you aspire to, like: ‘Oh, on Monday I’m going to be focused,’” said Ive, who rarely gives interviews. “It’s every single minute: ‘Why are we talking about this when we’re supposed to be talking about this?’”…
In addition to learning from Jobs about the importance of focus and of prioritizing the product over emotions, Ive said he “learned the whereabouts of a lot of rubbish hotels when we traveled…”
The wide-ranging conversation also touched on the size of Apple’s core design team (just 16 people, and they still begin their process with drawings), the new iPhone (Ive said its rounded edges make the bigger screen feel “less wide”) and the new Apple watch, which Ive described as the culmination of hundreds of years of function-first thinking.
“Why a watch and why not a pendant?” asked Carter.
Over the years, Ive replied, people learned that time pieces work best when they’re worn on the wrist. “It’s a really great place to glance quickly, for information,” Ive continued. “When we started working on it, it seemed like a natural, obvious place for the technology to end up…”
Ive said his team was focused on the here and now. “I don’t think we think about designing for a point in time. We hope that if it is truly simple, and we do a good job, then it will endure…”
I guess I’ve cared about design going back to early years as a motorhead. I followed Formula One racing, gran premio, since the early 1950’s – through the transition from pre-war concepts of engineering and aeronatutics into the grace and function of the Mercedes Silver Arrows. The same happened with sports cars in the period starting with Cisitalia and the bodywork of Bertone.
I still own an early aluminum-framed Olivetti portable typewriter. There are other examples. It starts as simply as looking at something made by human design, respecting functionability, understanding the blending of the two as design.
There’s lots of crap masquerading as industrial design. It falls by the wayside over time. Most of what’s discussed in the article stems from the interaction of Ive and Jobs. Some, of course, goes back to school days and beyond. It’s all of interest.