The Food and Drug Administration has proposed that nutrition labels on packaged foods cite the amount of added sugars they contain as a percentage of the recommended daily calorie intake.
The proposal brought immediate criticism from manufacturers of foods and beverages, which claimed blah, blah, blah.
Added sugars are those not found in foods before they are produced and packaged. Federal officials recommend that Americans limit added sugars to just 10 percent of their daily calories.
Last year, for the first time, the F.D.A. proposed that companies list added sugars on nutrition labels, but consumers would have had to do the math themselves to determine the percentage of calories. Under the new proposal, nutritional labels would lay out that figure.
Agency officials determined that 50 grams of added sugars should be the upper dietary limit, or daily value, for adults and children aged 4 and older.
That means “one 16-ounce soda, and that’s it for added sugars for the day,” said Marion Nestle, a professor of nutrition, food studies and public health at New York University…
The industry is especially upset over their most recent survey which indicated that consumers would be less likely to buy a product if its nutrition panel listed added sugars.