Phony anti-obesity organization fronting for Coca-Cola shutting down

The Global Energy Balance Network, an organization founded to help combat obesity, will be disbanding after months of criticism following a New York Times report…that revealed Coca-Cola had funded the organization.

The group wiped its website clean, leaving a post that said it was discontinuing operations “due to resource limitations.”

Following the August article, public health officials across the country argued that Coca-Cola had funded the group in an effort to play down the association between sugary soft drinks and obesity. While the group had previously claimed that Coke had given them an “unrestricted gift” and the company had “no input” on the research, the Associated Press reported last week that they had obtained emails between Coca-Cola and GEBN group leaders that showed the beverage company had both hand-picked GEBN’s group leaders and, “edited its mission statement and suggested content for the group’s website.” In response, Coke told the AP that its chief scientist, Rhona Applebaum, would be retiring as well.

The New York Times reported yesterday that in an email exchange between James O. Hill, GEBN’s president, and Applebaum, Hill had suggested a study to focus the blame for the rise in obesity on a lack of exercise, and keep it away from the rise in consumption of Coca-Cola’s soft drinks.

Credit where and when due. NY TIMES did the work that exposed Coca-Cola. They deserve measured applause.

Mail me a penny postcard when they stop fronting for the State Department in the Middle East and Asia.

12 thoughts on “Phony anti-obesity organization fronting for Coca-Cola shutting down

  1. Gordo says:

    “Coca-Cola Withdraws Ad After Charges of ‘Hipster Colonialism” Since 2000, Coca-Cola has worked with the Mexican government to privatize water resources, including aquifers and rivers that belong to Indigenous people. Coca-Cola uses some of these formerly public resources to dump their industrial waste. The increasing privatization of water has left well over 15 million Mexicans without access to drinking water, turning Mexico into the world’s second largest consumer of bottled water. Coca-Cola is also one of the leading sellers of bottled water.”
    The link to the ad no longer functions (“this video is private”) but for the moment it can still be seen at

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