❝The Global Energy Balance Network, an organization founded to help combat obesity, will be disbanding after months of criticism following a New York Times report…that revealed Coca-Cola had funded the organization.
The group wiped its website clean, leaving a post that said it was discontinuing operations “due to resource limitations.”
❝Following the August article, public health officials across the country argued that Coca-Cola had funded the group in an effort to play down the association between sugary soft drinks and obesity. While the group had previously claimed that Coke had given them an “unrestricted gift” and the company had “no input” on the research, the Associated Press reported last week that they had obtained emails between Coca-Cola and GEBN group leaders that showed the beverage company had both hand-picked GEBN’s group leaders and, “edited its mission statement and suggested content for the group’s website.” In response, Coke told the AP that its chief scientist, Rhona Applebaum, would be retiring as well.
❝The New York Times reported yesterday that in an email exchange between James O. Hill, GEBN’s president, and Applebaum, Hill had suggested a study to focus the blame for the rise in obesity on a lack of exercise, and keep it away from the rise in consumption of Coca-Cola’s soft drinks.
Credit where and when due. NY TIMES did the work that exposed Coca-Cola. They deserve measured applause.
Mail me a penny postcard when they stop fronting for the State Department in the Middle East and Asia.