Brilliant laundry detergent ad urges men to do more housework

This ad from India for laundry detergent movingly shows how women deal with the “second shift” — working all day and coming home to even more household chores. And it shows how we could break the (laundry pun intended) cycle:

Screen Shot 2016-02-26 at 5.47.42 PM
Click through to the video and the article

The ad is going viral after Facebook chief operating officer Sheryl Sandberg shared it on her profile, calling it “one of the most powerful videos I have ever seen.”

In the two-minute ad, a father visits his grown daughter and her family and watches her — after a day at work — juggle work calls and dinner preparations and her son’s stained shirt.

Meanwhile, her husband watches TV. “I am so proud. And I am so sorry,” her father says in voiceover. “Sorry that you have to do all this alone. Sorry that I never stopped you while you were playing house. I never told you it’s not your job alone, but your husband’s too. But how could I say it when I never helped your mom either?”

We later learn that the voiceover is a letter, and her father closes by promising to do better, starting with doing his own laundry from his trip to visit his daughter…

Own up, dudes!

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