The last Democrat endorsed by the Cincinnati ENQUIRER
❝ The last time the Cincinnati Enquirer endorsed a Democrat for president, the paper picked Woodrow Wilson as its choice in the 1916 presidential election. It’s been a long time.
Now Donald Trump has broken the streak. The Enquirer is joining other very conservative editorial pages in endorsing Hillary Clinton, calling Trump “a clear and present danger to our country.”
❝ While other typically conservative editorial boards have made clear that they’re holding their noses in endorsing Clinton as the only realistic alternative to Trump, the Enquirer’s endorsement is slightly more positive, describing her as a clearheaded pragmatist who can build coalitions and govern effectively. The board’s views on Trump are scathing:
Trump brands himself as an outsider untainted by special interests, but we see a man utterly corrupted by self-interest. His narcissistic bid for the presidency is more about making himself great than America. Trump tears our country and many of its people down with his words so that he can build himself up. What else are we left to believe about a man who tells the American public that he alone can fix what ails us?
❝ Even more surprising than the Enquirer breaking its streak, though, is that it actually might make a difference. Research has found that when newspapers break with tradition, readers take it seriously. And unlike the other two solidly Republican newspapers that have refused to endorse Trump so far — the Dallas Morning News and the New Hampshire Union Leader — the Enquirer is in a swing state.
❝ …Unusual endorsements like this might matter precisely because it’s not what readers expected to hear. Newspaper endorsements change the most minds when they break with the usual pattern to endorse a candidate of the other party.
So far, not a single major daily newspaper has endorsed Trump – and that’s especially important in conservative bailiwicks. Newspapers have a tough enough time staying alive in the age of digital media. Conservative newspapers stay alive only because of support from conservative readers.
That means my average peer – some old fart in East Overshoe, Ohio – still cares enough for old media and old-fashioned means of acquiring news to read and relate to a conservative newspaper like the Enquirer. He or she is also more likely to regard that editorial opinion as something of value.