Don’t underestimate Cosmo!

❝ The day after Hillary Clinton landed a devastating blow to Donald Trump over his history of sexism and crass comments about Alicia Machado at the first presidential debate, Cosmopolitan released an eerily well-timed profile of the former Miss Universe contestant.

It’s a slice of a new brand of feminist media afloat — one that’s not afraid to be political. Hillary Clinton has noticed.

❝ There has been a tangible shift in the kind of content produced by women’s magazines in recent elections. In the past decade, publications have shifted from a period of fluff election coverage in the early aughts to a platform for impactful political content, from interviews with important figures in the election to sharp policy analyses…

But women’s media often faces the obstacle of not being taken seriously in the political landscape — yes, even in an election that saw presidential candidates arguing about the size of their penises…

❝ Cosmopolitan’s Prachi Gupta has had a triad of striking interviews in recent weeks, including an interview with Ivanka Trump on parental leave, which ended abruptly after Gupta pressed Ivanka on some holes in her proposed policy and resulted in Ivanka’s worst news cycle of the whole campaign. Cosmo also published an interview with Chelsea Clinton about Trump’s attacks on Bill Clinton’s infidelity and Hillary Clinton’s health and a profile of Alicia Machado.

President Barack Obama penned an op-ed about his feminism in Glamour in August:

Michelle and I have raised our daughters to speak up when they see a double standard. … It’s important for them to see role models out in the world who climb to the highest levels of whatever field they choose. And yes, it’s important that their dad is a feminist, because now that’s what they expect of all men.

Marie Claire published an in-depth story about the intersection between women voters and the gun debate, a traditionally male-dominated subject, partnering with the Harvard Injury Control Research Center and surveying more than 5,000 women on what they think about gun laws.

❝ Some of these pieces reached an audience in the political press. But a lot of them didn’t. And nearly all of these interviews or pieces might be considered huge scoops in more mainstream publications…

❝ …In 2014, Cosmopolitan magazine made a big statement: It was not only going to cover midterm elections and delve into politics with #CosmoVotes — its politics vertical — it was also only going to endorse pro-choice candidates…

The shift with Cosmopolitan, and with this growing spate of young feminist magazines, cuts through the fluff of the early aughts — what Aarons-Mele calls a “dead zone” for serious content in women’s publications — and allows for impactful political journalism with a pro-woman angle…

❝ In an election where the Republican candidate has a long history of showing disrespect to women, it’s even harder for women’s magazines to sit on their hands. For Republican women, some of whom may not agree with women’s magazines’ more liberal-leaning policy issues like abortion rights, there’s a relatable message of empowerment…

RTFA. There’s more depth – and breadth – than I’ve indicated in this precis. Overall, I’d say the picture is progressive and successful. Sure, independent thought will come up Left or Right – or cautious. The view of class conflict is different to begin with.

Point is – there’s more happening than generalized media is recognizing and talking about.

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