Younger adults more likely than seniors to prefer reading news

guardian-online

❝ When it comes to technology’s influence on America’s young adults, reading is not dead – at least not the news. When asked whether one prefers to read, watch or listen to their news, younger adults are far more likely than older ones to opt for text, and most of that reading takes place on the web.

❝ Overall, more Americans prefer to watch their news (46%) than to read it (35%) or listen to it (17%), a Pew Research Center survey found earlier this year. But that varies dramatically by age. Those ages 50 and older are far more likely to prefer watching news over any other method: About half (52%) of 50- to 64-year-olds and 58% of those 65 and older would rather watch the news, while roughly three-in-ten (29% and 27%, respectively) prefer to read it. Among those under 50, on the other hand, roughly equal portions – about four-in-ten of those ages 18-29 and ages 30-49 – opt to read their news as opt to watch it.

Most of that reading among younger adults is through digital text rather than print. About eight-in-ten (81%) of 18- to 29-year-olds who prefer to read their news also prefer to get their news online; just 10% choose a print newspaper. The breakdown among 30- to 49-year-olds is similar. News readers who are ages 50-64, on the other hand, are more evenly split between a preference for the web (41%) and print paper (40%), while those 65 and older mostly still turn to the print paper (63%).

❝ There is also evidence that younger adults who prefer to watch their news are beginning to make the transition to doing so on a computer rather than a television. While 57% of 18- to 29-year-old news watchers prefer to get their news via TV, 37% cite the web as their platform of choice. That is far more than any other age group, including double the percentage of 30- to 49-year-old news watchers.

Just a little bit of info; but – interesting. I wonder what the average education levels are in the comparison populations? More cultural factors – effects as much as causes – should be worth noting in Pew’s inevitable follow-on studies.

Plunging battery costs will bring the greatest change in automotive history

❝ Plunging battery costs will drive the auto industry’s biggest change in more than a century, enabling a boom by 2030 in technologies from self-driving electric cars to ride-sharing applications.

The price of lithium-ion battery packs for electric cars has fallen 65 percent since 2010 and is likely to keep declining, according to a report by Bloomberg New Energy Finance and McKinsey & Co. Consumers may appreciate the biggest impact in the form of cheaper costs for taxis, including substantial reductions for ones run by machines.

Driving the trend are cheaper batteries, which are the biggest cost in electric cars, along with rapidly improving computer technology that will make self-driving cars a reality on roads within the next decade. Changes already are starting to feed through in the form of an investment boom in ride-hailing applications such as Uber Technologies…and the mushrooming of software developers that will link electric cars to utilities and payment systems.

Those trends will reduce the cost of running a taxi driven by a human by 3.1 percent to $2.76 a mile driven by 2025, according to the report. Self-driving taxis may be as cheap as 67 cents a mile to operate. The study counted in the total cost of owning the vehicle, driver’s pay and allowances for overhead and returns for investors…

❝ The changes will reshape the auto industry, tilting the need for investment away from developing engines and toward perfecting software that drives cars and links them to the web for managing payment and navigation, McKinsey said. Power companies could benefit from a 3 percent increase in electricity demand in the next 15 years…

❝ Battery and hybrid vehicles on the world’s roads may displace as many as 13 million barrels of oil a day by 2040, BNEF forecast this year in a separate report. The costs of lithium-ion batteries, which typically make up about 40 percent of an electric car’s value, may fall by 16 percent to 20 percent with each cumulative doubling of the vehicles’ manufacture…

The only cornball advice I have to offer is – it’s better to invest in rapidly growing tech too soon rather than too late. But, I welcome the changes coming in safety and environment with open arms.

The White House Frontiers Conference is TODAY!

tracks_global_0track-interplanetary-v2

❝ President Obama will host the White House Frontiers Conference, a national convening co-hosted with the University of Pittsburgh and Carnegie Mellon University to explore the future of innovation here and around the world. The convening will include topics inspired by the November issue of WIRED, which will be guest-edited by the President on the theme of “Frontiers.” The conference will focus on building U.S. capacity in science, technology, and innovation, and the new technologies, challenges, and goals that will continue to shape the 21st century and beyond.

Listen and learn, watch and learn, participate. A pretty good beginning.