❝ In the first year of a big soda tax in Mexico, sales of sugary drinks fell. In the second year, they fell again…
The finding represents the best evidence to date of how sizable taxes on sugary drinks, increasingly favored by large American cities, may influence consumer behavior. The results could have consequences for public health. But they also matter for policy makers who hope to use the money raised by such taxes to fund other projects. Philadelphia, San Francisco, Oakland, Calif., and the Illinois county that contains Chicago have recently passed taxes similar in size to the tax in Mexico.
❝ Mexico’s soda tax took effect in 2014, and applied to all beverages that included added sugar, including carbonated soft drinks, fruit drinks and sweetened iced teas. The effort was pushed by public health advocates who argued that liquid sugar was contributing to the country’s high burden of obesity and diabetes.
❝ Studies on the first year of the tax found that sugary beverage consumption fell substantially, with the biggest decreases among low-income Mexicans — the group at highest risk of obesity-related diseases. But industry analysts and anti-tax advocates had argued that the one-year results could just be a blip that would reverse as companies retooled their products, or as consumers adjusted to higher prices for their favorite drinks.
❝ The new study, published online Wednesday in Health Affairs, shows that the results of such a tax may be far more long-lasting. The research, based on shopping data from a large sample of urban Mexican households, showed that the first year’s consumption declines continued during the second year. Over all, sugary drink sales fell by 5.5 percent in 2014 compared with the year before, and by 9.7 percent in 2015 — again compared with 2013…Once again, the largest reductions were among the poorest Mexicans…
The article ends with the All-American requirement for sophistry. Let’s present the obverse understanding as if it bears equal weight. Hogwash. I’ll waste time worrying about the profits of the beverage industry and sugar producers right after I decide to vote for politicians advocating for higher profits for the drugs and pharma corporate sluggos.
Which is never.