A Mexican businessman offended by Donald Trump’s insults to his countrymen is seizing on a possible oversight in the magnate’s branding plans…Corporate lawyer Antonio Battaglia is introducing “Trump” brand toilet paper, marketed under the slogans “Softness without borders”…
Mexico’s Institute of Industrial Property has granted Trump’s company trademarks on his name in sectors such as construction, hotels, tourism, real estate and financial services. But the Trump Organization didn’t bother to cover what’s referred to in Spanish as “hygenic paper”, and Battaglia’s trademark for Trump toilet paper was approved in October 2015, according to the institute’s records.
Packages are expected to begin rolling off production lines later this year, with 30% of the profits promised to programs supporting migrants…
A mock-up package provided by Battaglia boasts it contains four “puros rollos” – a double-entendre that literally means “pure rolls” but can also be understood as “pure nonsense”. It shows a grinning cartoon character giving an enthusiastic thumbs-up. It’s not an exact likeness of Trump, but its swooping blond locks are a clear nod to the president’s famous hairdo.
Battaglia argued he is well within Mexican law as the legal trademark-holder, with no direct link between his product and Donald Trump or his image.
Definitely qualifies as a cheeky retail move.