Ad industry whines Apple Safari update is against tracking

❝ Six ad industry organizations have crafted an open letter complaining about changes coming to Apple’s Safari browser, claiming that a new feature — “Intelligent Tracking Prevention” — will hurt both them — and the public.

Har!

❝ The technology’s restrictions on cookies blah, blah, blah!…Some of the groups behind the statement include the Interactive Advertising Bureau, the American Advertising Federation, and the Data and Marketing Association…

❝ Intelligent Tracking Prevention will be present in both iOS 11 and macOS High Sierra, launching Sept. 19 and 25, respectively. Apple has argued for the technology as an essential privacy measure, since people may not want their data captured for purposes they don’t consent to.

NSS. Mail me a penny postcard when someone discovers an honest and legitimate concern for public interests somewhere hidden in the bowels of ad agencies.

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