Begin and end a morning commute. Red dots = standing still over 4 minutes.
❝ Privacy concerns have long swirled around how much information online advertising networks collect about people’s browsing, buying and social media habits — typically to sell you something.
But could someone use mobile advertising to learn where you go for coffee? Could a burglar establish a sham company and send ads to your phone to learn when you leave the house? Could a suspicious employer see if you’re using shopping apps on work time?
❝ The answer is yes, at least in theory. New University of Washington research, which will be presented Oct. 30 at the Association for Computing Machinery’s Workshop on Privacy in the Electronic Society, suggests that for roughly $1,000, someone with devious intent can purchase and target online advertising in ways that allow them to track the location of other individuals and learn what apps they are using…
❝ “Because it was so easy to do what we did, we believe this is an issue that the online advertising industry needs to be thinking about,” said co-author Franzi Roesner, co-director of the UW Security and Privacy Research Lab… “We are sharing our discoveries so that advertising networks can try to detect and mitigate these types of attacks, and so that there can be a broad public discussion about how we as a society might try to prevent them.”
Mail me a penny postcard when the advertising industry and our plastic, fantastic lawmakers take this seriously.