❝ There are many reasons for the birthing pains behind the development and deployment of the next generation of electric vehicles. In the marketplace, range anxiety is the primary criticism, but in reality, the issues go much deeper.
A car (or van or truck) isn’t just a means of conveyance for you and the people and things that you want to take with you. It is part of some people’s personal identity and the lens through which they choose to engage the world. Reinventing the car alters our relationship with it. Change the car, and you change society.
The tipping point is coming — in years, not decades.
❝ We’ve seen this before. Many people were highly critical of HDTV deployment and early-generation flat-screen TVs. Complaints ranged from price points to real performance issues, such as phosphor burn-in on plasma sets, and many people believed that flat-screen high-resolution TV would remain a playground for rich folks and tech geeks. Then flat-screen TVs crossed a price-point threshold, and the market reached its tipping point…
❝ The electric car is already here, and the industries that support it are in a disruptive renaissance of creative development, shaping the future as they go along. Our staffers have put together a collection of reports that take a look at several important aspects of the electric car and the infrastructure inside and out.
RTFA for hints – and links to the articles Alix Paultre references. A Renaissance Man in his own right, I have no doubt you’ll find them readable, informing, and if you’re in one of the electronic arts he addresses – carrying new directions to your attention.