Bigoted adverts still make it into Facebook

❝ After ProPublica revealed last year that Facebook advertisers could target housing ads to whites only, the company announced it had built a system to spot and reject discriminatory ads. We retested and found major omissions…

❝ Last week, ProPublica bought dozens of rental housing ads on Facebook, but asked that they not be shown to certain categories of users, such as African Americans, mothers of high school kids, people interested in wheelchair ramps, Jews, expats from Argentina and Spanish speakers…

Every single ad was approved within minutes.

The only ad that took longer than three minutes to be approved by Facebook sought to exclude potential renters “interested in Islam, Sunni Islam and Shia Islam.” It was approved after 22 minutes…

❝ Under its own policies, Facebook should have flagged these ads, and prevented the posting of some of them. Its failure to do so revives questions about whether the company is in compliance with federal fair housing rules, as well as about its ability and commitment to police discriminatory advertising on the world’s largest social network.

Long, detailed article – including answers and promised solutions from Facebook. They didn’t work.

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