Trump supporters on CNN
The Dunning-Kruger Effect:
Some believe that many of those who support Donald Trump do so because of ignorance — basically they are under-informed or misinformed about the issues at hand. When Trump tells them that crime is skyrocketing in the United States, or that the economy is the worst it’s ever been, they simply take his word for it.
The seemingly obvious solution would be to try to reach those people through political ads, expert opinions, and logical arguments that educate with facts. Except none of those things seem to be swaying any Trump supporters from his side, despite great efforts to deliver this information to them directly.
The Dunning-Kruger effect explains that the problem isn’t just that they are misinformed; it’s that they are completely unaware that they are misinformed. This creates a double burden.
RTFA…you’ll also discover threat sensitivity, terror management, intense nationalism…all sorts of crap beyond simple-minded ignorance.