Cambridge Analytica shuts down — and Emerdata is open for business!

❝ Embattled psychographics firm Cambridge Analytica and its affiliated company SCL Elections announced on 2 May 2018 they will file for insolvency following scandal over its misuse of millions of Facebook users’ data in relation to consequential elections.

Some of the firm’s key officials have migrated to a new company, Emerdata, even as questions remain about where that data might be. According to business filings in the UK, Cambridge Analytica funder Rebekah Mercer and her sister Jennifer are listed as Emerdata directors, as are former acting chief executive officers Alexander Tayler and Julian Wheatland.

Former CEO Alexander Nix was also listed as an Emerdata director, but resigned. Nix was suspended by Cambridge Analytica’s board after Britain’s Channel 4 published an undercover camera investigation in which he was caught discussing dirty election tricks like using sex workers to seduce and then blackmail candidates.

❝ New York-based investigative journalist Wendy Siegelman, who first reported on Emerdata, told us that some have expressed concern that closing some of the company’s operations could be an attempt to hinder access to data by investigators…

Like, um, CA is closed down. I guess we don’t need to keep any info anymore on who bought our dirty tricks albums, eh?

Thanks, Om Malik

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