APPLE, INFLUENCE, AND IVE

❝ Sir Jonathan Ive, Chief Design Officer of Apple, Inc., is sitting across from me at a seamless white oak table. We’ve met a few times before, and I know he cares about watches. He must, right? But I’ve never actually asked him. So I do. And thank God, he does – he recounts a tale of buying an Omega Speedmaster Professional in the early ’90s. I exhale, because the hypothesis of this interview, at least in my mind (likely not in Apple’s), is that the watch industry and its all-too-vocal supporters have got it all wrong. Jony, the creator of what is, by at least one definition, the number one watch on Earth, is a friend, not a foe. But, like any great question of power and influence, it’s not so simple.

Read the article through from the beginning. I’ve always found Jony Ive fascinating. I’ve been fortunate enough to know, casually or well and deeply, a fair number of creative talents in my journey through this life of mine. So, no surprises. But, the eloquence of curiosity, perception coupled with high standards, makes this an interesting read. One worth reflecting upon. And reading, again.

Thanks, Om Malik – no surprise finding a great read via Om’s blog

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