5 thoughts on “Nike marketing genius

  1. HAR says:

    “After Short-Lived Kaepernick Dip, Nike Hits an All-Time High” (Bloomberg 9/13/18) https://www.bloomberg.com/news/articles/2018-09-13/nike-erases-short-lived-kaepernick-dip-hits-all-time-high Ten days after Nike’s new Colin Kaepernick ad provoked calls for boycotts, shares hit an all-time high, closing at $83.47 Thursday.
    Though Bloomberg News noted it will be months before the business impact of the partnership can be fully measured, it pointed out data released from Edison Trends, a digital commerce research company based in Silicon Valley, that showed Nike’s growth in sales tracking much higher than last year. Edison Trends said it analyzed purchases from 3 million Americans’ email receipts to amass data showing that online sales surged after Nike announced the deal with Kaepernick.

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