Comcast sent Ian 10 pizzas. Not to be nice; to manipulate.

❝ I didn’t realize how seriously companies take social media until last year, when I opened my front door and saw a delivery guy holding a stack of pizza boxes up to his chin.

Comcast had recently started advertising mobile-phone service where I live. Given that Comcast and AT&T were already the only local choices for broadband and cable, the move felt like an ominous sign of even more industry consolidation. I took to Twitter to air this worry. “It’s nice that Comcast is offering mobile phone service now,” I posted. “But until I can get Comcast delivery pizza I will remain empty inside…”

❝ …The company saw my tweet and responded: “Hey Ian, you rang? DM us the address where you would like it delivered & we’ll make it happen.” I thought I was calling Comcast’s bluff by answering that I wanted gluten-free mushroom pizza, and that because I was a customer, the company should know my address. “Do your brand thang,” I quipped…

Then the pizzas arrived. Ten of them, from a local place that delivers gluten-free pies. I was surprised, which is exactly the outcome Comcast was after.

Read the whole article. More and more folks are reacting to Social Media and what it has become – instead of what the cheerful delivery of free pizza would like you to believe. Is it worth it to you to leave their cozy quarters as, for example, Om Malik and many others have done with Facebook? Or stay just with Twitter as many of those leaving Facebook have also done?

And why? Two social media giants – in each of their categories are just that. Separate and distinct categories serving differing needs. And what do they care about you? Your privacy?

3 thoughts on “Comcast sent Ian 10 pizzas. Not to be nice; to manipulate.

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