Next Big Thing? Weed Beer, Folks

❝ For large beverage companies, the push into pot is all about the fear of missing out. After getting beat on trends including craft beer, coconut water, and flavored seltzer, the drink giants don’t want to miss the next trendy ingredient: cannabis. Whether it’s the THC that gets you high or the nonpsychoactive CBD, weed components are being infused into drinks with an eye toward the mass market…

Legal marijuana sales are expected to rise to $11 billion in the U.S. this year, from $9 billion in 2017, and cannabis-infused beverages account for less than 1 percent of that. But a recent report from the bank Canaccord Genuity Group Inc. estimated that sales of drinks infused with THC or CBD, forecast to make up 20 percent of the edibles market, will reach $600 million in sales in the U.S. by 2022. In Colorado, which became the first state to legalize recreational marijuana in 2014, sales of cannabis drinks almost doubled in 2017 and are up an additional 18 percent in the first half of this year, according to Flowhub LLC, which tracks marijuana sales data.

If you’re an investor don’t miss the chance to catch the next wave. Someone like me who doesn’t smoke ANYTHING and simply stopped drinking most anything alcoholic, as well, from lack of interest years ago is only interested in products which might make for tasty scones or Alice B Toklas brownies. Though I admit to owning a few shares of a leading grower in the Great White North.

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