❝ A Colorado sports apparel store is closing after its owner’s decision to boycott Nike gear as a protest against the brand’s embrace of Colin Kaepernick proved to be a financial death blow.
Stephen Martin, owner of Prime Time Sports in Colorado Springs, took all Nike goods off his shelves this past fall after the global brand launched a marketing campaign with the former San Francisco 49ers quarterback — “Believe in something, even if it means sacrificing everything….”
❝ “Being a sports store and not having Nike jerseys is kind of like being a gas station without gas…”
Martin decided Sunday that his business couldn’t go on and started marking down goods 40 percent off. He estimated that it’ll take four weeks to liquidate all his inventory.
Martin says he feels good about his decision. No doubt. I can’t think of many bigots who didn’t feel justified in their racism, sexism, ethnic hatreds, whatever. Some few learn and reflect years later on their foolishness. Most don’t.